Legal

Privacy Policy

Last updated: August 2026

1. Who we are

Showdeck is operated by NOVECH LLC, a Wyoming limited liability company. This Privacy Policy explains what we collect, why, and how you can exercise your rights. Contact: info@novech.io.

2. What we collect

Depending on how you use Showdeck, we may collect:

  • Account details — email, name, password (stored by Firebase Auth), and optional Google sign-in profile info.
  • Workspace & catalog content — organization profile, product photos, names, prices, descriptions, tags, and related catalog/deck data you create.
  • Optional business profile — account type, purpose, and country if you provide them during onboarding or in settings.
  • Billing records — plan, subscription status, and transaction references from Paddle (we do not store your full card number).
  • Usage & operations — login sessions, feature usage needed to run quotas, error logs, and (when enabled) server-side product analytics events.
  • Public reports — privacy-minimised abuse or issue reports you or visitors submit.
  • Buyer interest / lead requests — when a visitor uses Send to business on a public catalog or deck, we store the items they selected plus any name, phone, email, or note they provide, and may email that request to the workspace (Owner/Admin see full contact detail; other alert recipients may get a redacted summary).

3. How we use it

We use this information to provide and improve Showdeck: store your catalogs, run AI features you request, publish storefronts you make public, deliver buyer interest/lead requests to the business that published the catalog or deck, bill paid plans, send transactional email (invites, lead alerts, billing-related notices), keep the service secure, and understand product health in aggregate. We do not sell your personal data. We do not use your catalog content for advertising.

4. AI processing

When you run AI features, relevant images or text are sent to our processors so the feature can complete:
  • Anthropic — field extraction from product photos.
  • PhotoRoom — photo cleanup and stylized stills.

Those providers process data under their terms for the request. Do not upload content you are not allowed to share with these processors.

5. Who we share with (service providers)

We share data only with providers needed to run Showdeck:
  • Google Firebase / Google Cloud — auth, database, and file storage.
  • Vercel — website and API hosting, plus cookieless Web Analytics (page views / referrers; not an ad network).
  • Paddle — payments and subscriptions (Merchant of Record).
  • Resend — transactional email.
  • Anthropic & PhotoRoom — AI features you trigger.
  • Sentry — error monitoring (when configured; we avoid unnecessary personal data in error reports).
  • Amplitude — product analytics from our servers (pseudonymous where practical; no ad network).

We may also disclose information if required by law, or to protect Showdeck, our users, or the public from harm or fraud.

6. Where data lives

Application data is stored in Google Firebase / Google Cloud and served via Vercel. Analytics (when used) may be processed in Amplitude’s EU region. Exact machine locations can vary by provider. If you need a data processing agreement for business use, email info@novech.io.

7. Cookies & similar tech

We use:
  • Essential session cookie — keeps you signed in to the app.
  • Attribution cookie (sd_ref) — if you arrive via a referral link, we may remember that code briefly so we can credit the referral when you create a workspace.

We do not use advertising cookies or sell data to ad networks. Vercel Web Analytics is cookieless (page views and referrers only). If we add client-side analytics that need consent, we will update this policy and show a consent choice.

8. Public storefronts

Content you publish as public (catalogs, decks, items) can be viewed by anyone with the link. Hidden/unlisted items stay out of public views. Visitors may submit content reports; those reports are handled by our team.

9. Retention

We keep account and catalog data while your workspace is active. After you ask us to delete an account or workspace, we aim to complete deletion within 30 days, except where we must keep limited records (for example billing history, fraud prevention, or legal obligations). Operational logs and analytics are kept only as long as useful for security and product improvement, then discarded or aggregated.

10. Your rights

Depending on where you live (including GDPR/UK GDPR and CCPA/CPRA), you may have rights to access, correct, delete, or export your personal data, and to object to or restrict certain processing. We do not sell personal information.

To make a request, email info@novech.io. We will verify the request and respond within 30 days (or sooner if local law requires). Workspace owners can also manage much of their content directly in the app.

11. Children

Showdeck is built for business use. It is not directed at children under 16. If you believe a child has created an account, contact us and we will delete it.

12. Changes

We may update this policy. The “Last updated” date at the top will change when we do. Continued use after an update means you accept the revised policy.

13. Contact

Privacy questions and data requests: info@novech.io. See also our Terms of Service and Refund & Cancellation Policy.